The 2014 Super Bowl host committee has already unveiled a logo, featuring a big snowflake at the center, for the event over two years in advance.
The logo, revealed at a morning news conference at The Modern, a restaurant in the Museum of Modern Art in New York, alludes to the cold weather and possible snow that might fall the day Super Bowl 48, the first one in the Northeast, is played. While the lowest Super Bowl kickoff temperature stands at 39 degrees, average February temperatures at East Rutherford, N.J., are 24 to 40 degrees, according to an A.P. article.
We are going to be completely up front from day one about the weather, said Al Kelly, the former American Express president hired in April as chief executive officer of the host committee. It's going to be February in New Jersey when that game is played. It's likely to be cold. It's likely to have snow or remnants of snow or threats of snow and we thought it would be both fun and direct to put the snowflake right into our major symbol.
The logo also features the George Washington Bridge, which Kelly said was a way of emphasizing that this Super Bowl is a joint partnership between New Jersey and New York. He wants the Super Bowl to be viewed as a regional event, northern New Jersey being just as prevalent and significant as the five boroughs of New York. Kelly also met with a New Jersey chamber on Monday to discuss New Jersey and New York's equal share of both visitors and economic benefit.