Larry Lohrman, author of Learn Real Estate Photography and Real Estate Photographer Stimulus Package e-books, offers these key tips for shooting the best real estate photos.

  • Get the best photo you can of the exterior because that's the one that will persuade potential buyers to look at the rest of the photos.
  • Emphasize the home's best points. Make sure you include a picture of the area the sellers think is its most attractive selling point.
  • If possible, shoot the exterior shot a half hour before or after sunset with all the interior lights turned on.
  • Hold the camera straight. Using a tripod is always a good idea.

Source: MarketWatch, Alison Rogers (01/21/2010)