The growing acceptance of marijuana has opened up consumer opportunities for the 420 holiday. Nearly 30 states in the U.S. have legalized cannabis use and the popular stoner-friendly holiday is poised to become a major marketing vehicle for brands – like Christmas for Cannabis.

Startups and fashion-forward labels hopping on board to peddle chic, luxe cannabis products – some of which are discrete and beautiful enough to satisfy even the most self-conscious stoner.

Read: Christmas Gift Guide For Stoners: Top Presents To Give Marijuana Enthusiasts During The Holidays

Some will fly (high) and under the radar this 420 with some not-so-obvious cannabis products.

1. Pax 3 Vaporizer: This high-end collection of vaporizers comes in gold and silver and are dual-use, allowing users to be able to puff on both extracts and dry herb totally under the radar.

2. Plazmatic Lighters: Light the perfect joint with this lighter – four nodes channels an electric current; the air between the nodes is ionized and creates a “purple x” that generates 900 degrees of heat. The lighters are also available in a range of colors and designs.  

3. The Cannabis Kitchen Cookbook: Feel-Good Food for Home Cooks: Satisfy munchies without having to leave the house with this Cannabis Cookbook.

4. Somewhere Over The Rainbow Sunglasses from Nasty Gal: These round, psychedelic rainbow sunglasses have reflective lenses, so you’re still “in theme” for the holiday, yet no one will see the “whites” of your eyes.

5. Urban Outfitters Ashtray: This ashtray might be a little heavy-handed, but everyone loves a good marijuana pun.  

6. Cannador Box: Forget the aerosol “stash” cans and invest in a locked box. Cannador makes gorgeous wooden boxes that actually regulate the humidity inside so that the green stays fresh.

7. Firefly2  Vaporizer: Like the Pax vapes, the Friefly is a small, portable vape that comes with two rechargeable batteries, a USB 3.0 cable and cleaning kit.