Anheuser-Busch InBev , the world's largest brewer, is considering selling its Rolling Rock brand, The Wall Street Journal reported on Sunday, citing people familiar with the matter.

InBev sold Anheuser-Busch the iconic Rolling Rock brand for $82 million in May 2006 and reacquired it when it bought Anheuser-Busch for about $52 billion last year.

The Journal, citing one person familiar with the matter, said AB InBev looked at bids for the brand earlier this year using investment bank Lazard Ltd. , but wasn't satisfied with the offers.

The paper said the brewer remains interested in selling Rolling Rock.

AB InBev spokeswoman Marianne Amssoms declined to comment

(Reporting by Michael Erman; Editing by Leslie Adler)

Sale