Abercrombie & Fitch has removed a fake website operating under its name and selling a pair of men's cargo pants called Abercrombie & Fitch mpa11 N----- Brown Pants.
Outrage flared when online shoppers discovered the Abercrombie & Fitch site, which was a fraud operating with A&F's name and logo, selling the racist garment. The n----- brown pants were being sold in the men's section of the online store for £42.99, reported the Daily Mail.
Although the site was bogus, Abercrombie & Fitch faced the backlash. A representative for A&F contacted TMZ about the situation, saying, We do not condone racist language. This is a counterfeit website and we have initiated legal proceedings to shut it down.
The fake website was reportedly registered in China, according to the Daily Mail.
Abercrombie & Fitch is no stranger to controversy. Over the past few years, Abercrombie & Fitch has faced multiple instances of bad press.
In the 1990s, the brand came under fire for its magazine, the A&F Quarterly. The publication, readily available to minors, featured sexually explicit content including pornography-esque photo spreads. The nude editorials by Bruce Weber, articles about sex, and recipes for alcoholic beverages proved to be too much for religious and social activist groups. In 2002, the retailer ruffled feathers when it launched a line of girls' thongs emblazoned with slogans like Wink Wink and Eye Candy.
In 2004, A&F was sued for giving desirable positions to white job applicants while excluding minorities, reported the Daily Mail.
In December, Abercrombie & Fitch's Ashley Push-Up Triangle was dubbed the worst product flop of 2011. Yahoo Finance's 24/7 Wall Street has placed the Ashley Push-Up Triangle in its No. 1 slot for biggest product failure of the year.
In March 2011, Abercrombie & Fitch unveiled its spring children's collection for Abercrombie Kids. This particular store targets children ages 8 to 14. Included in the line was the Ashley Push-Up Triangle, a bikini top with triangle-shaped fabric lined with push-up padding.
The product immediately elicited angry responses from parents across the nation. The push-up bra is, effectively, a sex tool, designed to push the breasts up and out, putting them front and center, where they're more accessible to the eye (and everything else), parenting blog Babble wrote.
How is this okay for a second-grader? Playing at sexy is an inevitable and important part of growing up. But there's a difference between exploring these ideas on your own and having them sold to you in a children's catalog. Right now, somewhere in the world, a girl is shopping at Abercrombie Kids and getting the message that her breasts might need a little help.