Abercrombie & Fitch wants The Situation to stop wearing its clothes, and the company has offered the "Jersey Shore" star money.
On Aug. 12, the popular clothing brand released a statement from its Brand Senses Department, expressing its concern over The Situation, whose real name is Michael Sorrentino.
"We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's 'The Jersey Shore' to have the character wear an alternate brand," according to Abercrombie & Fitch.
The statement, titled "Abercrombie & Fitch Proposes a Win-Win Situation," also noted that the offer has been extended to other members of the "Jersey Shore" cast, which includes Paul "Pauly D" DelVecchio, Nicole "Snooki" Polizzi and Sammi "Sweetheart" Giancola.
Sorrentino, 29, is perhaps most famous for frequently displaying his abs on the hit MTV show, now in its fourth season.
The offer from Abercrombie & Fitch comes more than one year after it retailed a shirt called "Fitchuation."
"Abercrombie & Fitch, their most popular shirt, they told me, is 'Fitchuation.' I mean, where did they get that from? Obviously from myself," Sorrentino told New York Magazine in June 2010.
The current season of "Jersey Shore" is already filled with Abercrombie & Fitch. On a recent episode, Sorrentino can be seen flashing a pair of neon green sweatpants from the clothing brand, retail analysts confirmed to The Wall Street Journal.
Abercrombie & Fitch did not release details how much money is being offered to the "Jersey Shore" cast.