The New York Post is directing users of iPad's Safari internet browser to download the newspaper's app, which costs $1.99 and requires a subscription after a 30-day free trial. The subscription costs $6.99 for one month, $39.99 for six months or $74.99 for one year.

When iPad users try to access the Post's website through the mobile browser, a message is displayed that reads, in part, editorial content is now only accessible on the iPad through the New York Post App.

The New York Post, owned by News Corp., has yet to block access to its site for iPhone and iPod Touch users.

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