Action Products International, Inc. announced that it has launched a new turnkey online toy web store and drop ship program to increase brand reach and sales of its award winning brands. Action Toys Inc., subsidiary of Action Products, has partnered with JRM-Hosting, a web building and hosting company, to create an easy way to take any toy store into the virtual world. The subsidiary is also providing a unique drop-ship program that will enable any retailer to sell Action Toys’ branded craft, educational and socially friendly toys nationally.

Ken Ninomiya, VP Business Development, commented, “This turn-key web store program provides an easy first entry to the on-line retail space for many of our current retailers that do not have an on-line store. This service is offered through the partnership with JRM Hosting ( and although Action will help with support of building the site through a specified co-op program for our retailers, JRM Hosting will manage the build out and daily maintenance of the actual on-line toy store. We hope that this service helps provide our retailers a much needed tool to generate more business for their retail shops and sell more of Action Toys linking all of our consumers together.”

Johny Metellus, JRM-Hosting Senior Project Manager, added, “We are excited to partner with Action Toys Inc. with this new web toy store program. This new service provides any toy retailer across the country a complete ecommerce website in less than four weeks. Online presence is an important part of any business in today’s competitive environment and this program will put their toy business on-line with low cost, overhead and effort. JRM-Hosting has created a complete turn-key on-line toy store that can be customized for any retailer and help generate on-line sales within four weeks.”