While many ads relied on tried and true tactics using dogs, babies and hot celebrities, one of the more original ads of the 2012 Super Bowl featured Jerry Seinfeld, Jay Leno and the Soup Nazi. The hilarious commercial shows the comedian who will stop at nothing to acquire the first Acura NSX 2012. (REUTERS/Mike Cassese)
As the 2012 Super Bowl heated up late Sunday, sports fans around the U.S. sat at the edge of their seats waiting to see if Tom Brady or Eli Manning would lead the Patriots or Giants to victory. In the excitement and anticipation, fans also cheered and laughed at a lighter side of the event: the Super Bowl commercials.
While many ads relied on tried and true tactics using dogs, babies and hot celebrities, one of the more original ads of the game featured Jerry Seinfeld, Jay Leno and the Soup Nazi. The hilarious commercial shows the comedian who will stop at nothing to acquire the first Acura NSX.
In the commercial, the comedian is told he is the second person on the waiting list for the 2012 Acura NSX. The actor wants nothing more than to be first in line for the vehicle. He launches an extensive campaign to bribe the man who has the top spot, including everything from cash, small talk, stand-up comedy, a sock-puppet show and a cameo from the Soup Nazi. Ultimately, Seinfeld gets beat out by his very own arch enemy: Jay Leno.
The popular ad has more than 15 million views on YouTube and was seen by more than 100 million viewers watching the 2012 Super Bowl on Sunday.
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While the ad grabbed viewers' attention with Seinfeld's jokes and goofy bribes, the real winner of the commercial was the 2012 Acura NSX. Viewers were floored by the sedan's sleek, but intense look.
The 2012 Acura NSX Concept was unveiled by parent company Honda on Jan. 9, 2012. The new concept sedan keeps the 2-door coupe, mid-engine and rear-wheel drive formula. However, the Acura NSX uses lightweight materials and a V6 engine behind the two seated occupants sending power to the rear wheels to boost the electric motor. In addition to the V6 engine, the car has a hybrid set-up with three electric motors: one electric motor in a dual-clutch transmission and two additional motors, which send positive or negative torque to improve efficiency and handling.
The Acura NSX is not expected to be released until at least 2015.
Watch Transactions the 2012 Acura NSX Big Game Ad with Jerry Seinfeld and Jay Leno: