Various stars took to social media voicing out their support for Taylor Swift’s open letter to Apple Music on Sunday. On Monday, Apple reportedly changed its policy on how royalty payments will be made.
On Sunday, Swift posted a message on Tumbler telling fans why her "1989" album won’t be available on Apple’s new streaming site, writing: "I'm sure you are aware that Apple Music will be offering a free 3-month trial to anyone who signs up for the service. I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”
Since then, several music artists have tweeted their support, reports E! News, such as Jack Antonoff who wrote, “Powerful and important.” Christina Perri responded, "This is so amazing. Thank you for writing this, @TaylorSwift13." Even English singer and songwriter Elvis Costello voiced his opinion, tweeting, "@TaylorSwift13 A word from our future President. Right on. You tell 'em, girl."
But Eddy Cue, Apple’s senior vice president for Internet software and services, responded via Twitter on Sunday night. He wrote that Apple “will always make sure that artists are paid” and that Apple will pay them “even during customer’s free trial period.” The Chicago Tribune reported that Cue told the Associated Press that Swift’s letter, along with complaints from other artists, prompted the company to change its policy.
Recode also spoke with Cue, wherein the Apple executive mentioned that he discussed the issue with Apple CEO Tim Cook. “It’s something we worked on together. Ultimately we both wanted to make the change,” Cue revealed, adding that Apple will pay the rights holder for the entire three months of the trial period, although not at the same rate after the users become subscribers. Instead, the company will pay “on a per-stream basis,” details of which were not disclosed.
It remains unclear whether Apple’s decision would be enough to prompt Swift to put her "1989" album on Apple Music. But Swift appreciates the changes that Apple has made, writing via Twitter: “I am elated and relieved. Thank you for your words of support today. They listened to us.”