The All-American Muslim show has been saved by Hollywood celebrities who have bought the remaining ad slots for TLC's reality series after Lowe's and other companies pulled out.
Russell Simmons and Mia Farrow called for a boycott of the home improvement store on Twitter, after exposing that Lowe's had come to pressure from a conservative evangelical group and pulled their entire sponsorship from the show.
I am putting my money where my mouth is, Simmons tweeted. We got over 16,000 signatures for petition against @Lowes-we will not stop until they apologize and put $ back in, he said in another tweet.
All-American Muslim showcases the lives of five families in Dearborn's Muslim community, home to America's largest Arab-American community.
Lowe's was initially one of the sponsors for the show, but abruptly pulled out after succumbing to pressure from the Florida Family Association who urged companies to boycott the show saying it was a propaganda mechanisim designed to legitimate present-day concerns about Muslims, Reuters reported.
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Clearly this program is attempting to manipulate Americans into ignoring the threat of jihad and to influence them to believe that being concerned about the jihad threat would somehow victimize these nice people in this show, the Association said in a statement obtained by Reuters.
Abdulrahman El Sayed of the Huffington Post says some people just can't believe Muslims could be so normal. The show doesn't focus on the issues associated with Islam in the United States, such as hate crimes and the burning of the Koran; instead, it opens a window into the normal daily lives of American-Muslims co-exisiting with Americans of other religions.
According to Sayed in the eyes of the Florida Family Association, Muslims being normal is seen as a covert tactic, Clearly designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law.
That a group of bigoted fanatics has issues with a show meant to portray Muslims in a realistic light isn't so surprising. But that some of America's largest corporations, including Lowe's, Bank of America, Wal-Mart, McDonald's and General Motors have fallen in line is astounding, Sayed wrote in his blog on the Huffington Post.
Here's how Lowe's justified pulling their ads: As you know, the TLC program 'All-American Muslim' has become a lightning rod for people to voice complaints from a variety of perspectives - political, social and otherwise.
Following this development, dozens of companies removed their advertising from the program beginning in late November. Lowe's made the decision to discontinue our advertising on Dec. 5. As we shared yesterday, we have a strong commitment to diversity and inclusion, and we're proud of that longstanding commitment. If we have made anyone question that commitment, we apologize, Lowe's said in a statement to EW.com
Simmons told Entertainment Weekly that this shouldn't be happening in America and needs to be fixed as soon as possible.
Actors Kal Penn and Mia Farrow have all been a part of the Twitter movement condemning Lowe's for their withdrawal. Here's how some other people reacted on Twitter:
JohnKincade John Kincade
If Florida Family is so offended by All American Muslim influencing values why don't they speak out against the Kardashians? Pathetic
ChrisDStedman Chris Stedman
Are you serious @Lowes? All American Muslim doesn't meet your advertising standards? Then what does? Taking my business elsewhere...
RealDlHughley DL Hughley
Lowe's faces backlash over pulling ads from 'All-American Muslim'latimes.com/business/la-fi... hmm do they think Muslims don't like home improvement