Distinctive Assets, the Los Angeles entertainment marketing company credited with launching the promotional craze of celebrity swag nearly two decades ago, once again produced the official talent gift bags and backstage gift lounge for the 59th annual Grammy Awards at the Staples Center. 

The legendary show’s presenters and performers were treated to fabulous thank you gifts in acknowledgment and appreciation of their participation.

“It is a true honor to be even a very small part of music’s biggest night for so many years now,” Distinctive Assets’ founder Lash Fary said. “Just as the Grammys themselves are the gold standard in the music industry, the Grammy Gift Lounge has become the benchmark by which all other talent gifting experiences are measured.”

Distinctive Assets was once again joined by seasoned event producer Pam Morrison who oversaw all elements of lounge design and set up while The Rey3 Collection provided the décor and creative vision (along with mohair pillows and custom furniture design services). Turntable Junkies’ DJ Spark was also on site spinning tracks and gifting her She-J services for guests’ private parties. 

The Grammy Gift Bag included items from American Heart Association-CPR Anytime, Bangarang, BeBibs, Betty Jane Candies, Blue Diamond Almonds, Bright Midnight, ChapStick, Chubby Chipmunk Hand-Dipped Chocolates, Crayola, Crystal Hills Organics, Curlee Girlee, D’Amore’s Famous Pizza, Golden Door, Green Gorilla, Healing Saint, Hercules Beard Co., Hydroxycut Platinum, In Season Beauty, i-water, Lady Amber’s Reviews, Medice, Mood & Co., MuscleTech Nitro-Tech Crunch Bars, Music Connection, Namira Monaco, Nike, Old Spice, Park and Buzz, People Magazine, PHIZZ, PonyDry, Reloved, Rest-Rite Sleep Positioner, Revision Skincare, Slimware, Splitting the Arrow, SweetCheeks, True Brit London and Woosh Beauty.

Guests attending the official Grammy celebration took home a sporty-themed goodie bag that includes Blue Diamond Almonds, MuscleTech Nitro-Tech Crunch Bars, ChapStick, Soylent Nutritional Drink and specialty golf and tennis accessories. 

Launch the slideshow above to see the other gifts the celebs picked up at the event.