The Amacore Group, Inc., a leading provider of membership benefit programs, insurance, and program administration services, as well as innovative and cutting-edge products and solutions to individuals, families and employer groups nationwide, today announced the development of a direct response television campaign for its Elite Dental Program, a practical and affordable dental insurance plan providing savings for individuals and families. Amacore has retained OmniResponse, a division of OmniReliant Holdings Inc., to develop and manage the direct response campaign.

Amacore CEO Jay Shafer commented, “We believe this direct response television campaign will serve as an excellent opportunity to efficiently and profitably expand Amacore’s distribution channels, increase exposure to Amacore’s quality portfolio of products, and drive new sales. Elite Dental, which Amacore began offering in January 2009, brings low-cost dental services to employers as well as individuals who are either uninsured or underinsured. We believe this direct response project with OmniResponse will be the first of many and will help Amacore extend its growing presence in the marketplace. We are looking forward to working with OmniResponse, a company known for its ability to create innovative direct marketing campaigns that increase sales, produce leads, maximize brand awareness, and increase ROI.”

Paul W. Morrison, President of OmniResponse, stated, “OmniResponse has enjoyed great success developing effective initiatives centered around consumer products. Working with Amacore will allow us to broaden our reach into health and wellness programs as well. This is an exciting collaboration, and will be hopefully one of many. We anticipate excellent results.”

Kevin Harrington, Senior Project Consultant for OmniResponse and author of ‘ACT NOW! How I Turn Ideas Into Million-Dollar Products’, added, “There is no better way to build brand recognition or move millions of products down the pipeline than a direct response media campaign and its key sales driver: the ‘infomercial’. We are excited and glad to be a part of the Elite Dental initiative, as it is a program that meets the urgent needs of thousands of individuals and families.”

Amacore President Guy Norberg concluded, “In addition to the Elite Dental campaign, Amacore and OmniResponse are exploring additional opportunities to further expand our relationship. We believe that Amacore’s portfolio of high quality products and program development acumen, and OmniResponse’s expertise in direct response marketing programs, are the building blocks for a strong, lucrative, and long-term relationship.”