The Amazing Spider-Man won't hit theaters until July 3, but the film has already launched an interactive viral campaign. The movie stars Andrew Garfield as Peter Parker/ Spider-Man, Emma Stone as Gwen Stacy, and Denis Leary as Captain George Stacy.
A mock TV news segment was released on Webbedmenace.com, featuring Leary in character. We have a masked criminal roaming the streets of our city posing as some kind of a hero, says Captain Stacy. But I ask you, what kind of a hero wears a mask. I have set up a special hot line for anybody out there who has any information about this dangerous individual. Please call 877-651-8503.
The hot line seems to be overflowing with tips about Spider-Man, because those calling with information are met with a busy tone.
The mock news clip gives a great insight into the problems Spider-Man will be facing in the latest movie. While some recognize that Spider-Man may be a hero, Captain Stacy disagrees. You say vigilante, I say criminal.
The captain gets heated when the reporter interviewing him questions Spider-Man as being a victim, rather than a criminal. I think you need to look up the word victim in the dictionary as well as the word crime, says Stacy. In fact, why don't you take a look through the entire dictionary and just sort of brush up. I don't think you know what you're talking about.
If you see something, say something, Stacy encourages. I know this is New York City, if you see something strange it's probably a daily occurrence, but in this particular case if you see anybody dressed like a spider that would be the opportunity to call the hot line.
The Webbed Menace site features a hand-drawn Wanted sign of Spider-Man, encouraging viewers to act now, by submitting sightings of the masked criminal to the website. The sightings page is currently a work in process, and while it is not fully running yet, it does feature some pretty funny images. Those images feature Spider-Man hiding behind a plant, trying to rip a handicapped sign off a wall, and drinking milk straight from the gallon.
Webbed Menace actually has a counter website, markofthespider-man.com. We will not be deterred, says a statement on the Mark of the Spider-Man site. The fear mongering and propaganda found at webbedmenace.com can not stand unanswered, and we promise to eradicate those slanderous images of Spider-Man depicted in their repulsive posters. We support the side of good, and good will ultimately prevail. The site showcases support for Spider-Man in different cities around the United States, including New York, Atlanta, Denver, Los Angeles, Phoenix and Seattle.