The Amazon smartphone was just something on the drawing board a few months ago, but now it looks like it's actually in production, if you believe the photos revealed on website BGR Thursday.

BGR published the above image, saying that Amazon graphic designers created the phone’s prototype. “Multiple trusted sources have verified the authenticity of the image, which was created for internal use by graphic designers at Amazon,” the site claimed. Allegedly the phone will possess a special type of 3D-motion-sensing functionality, which would respond to movement.

In early April, the Wall Street Journal reported the Internet retailer was preparing to launch a smartphone during the second half of 2014, as part of an aggressive push into hardware development that would pit the world’s largest online retailer against other multimedia giants like Samsung and Apple. On April 15, BGR also leaked a photo of the Amazon phone with a clear image of a tree stump and branches on its screen. 

Amazon_phone_leak_BGR_unsized-580-100 Photo of Amazon smartphone leaked in mid-April. Photo: Courtesy/BGR

BGR also reported this particular phone is one of several that the company is planning to launch, and it will be unveiled sometime during the late spring or early summer.

BGR claimed the phone will feature a 4.7-inch display with 720p HD resolution, a quad-core Qualcomm Snapdragon processor, 2GB of RAM, six separate camera modules, and a customizable version of Google’s Android operating system.

Looks like the online shopping destination, which sells pretty much everything, is looking to enter the smartphone market. Will the 20-year-old company, whose founder, Jeff Bezos, has an estimated net worth of narly $30 billion, succeed in the smartphone market?