Amazon is starting Black Friday early this year by releasing deals from November 20 up until the mega shopping day itself, Nov. 27. The bargains will be available at various times, and customers who register their interest in announced specials through the Amazon mobile app will get a notification when the deals go live.

Amazon has pre-announced some of the deals, with big savings on big-name brands. The Kindle Paperwhite will be available for $99, down from $119. Xbox One consoles will be available with $50 off, as will the PlayStation 4 Uncharted bundle. And those looking for an ultra-cheap tablet solution may want to check out the Kindle Fire, which will be available for $34.99.

On the TV side, the company will be offering an Acer home theater projector for $299, a 32-inch TCL Roku Smart LED TV for $125, and a 60-inch 4K LED TV for $799. For those in need of a new laptop (or looking to buy one as a gift), the promotion includes a Dell 2-in-1 laptop with $100 off and an Asus 15" laptop for $129.

“Customers can truly sit back and relax with their family and friends this holiday season knowing that they will be notified as soon as the products they’ve had their eye on are about to go on sale,” said Steve Shure, vice president of Amazon consumer marketing.

The company is offering a new deal nearly every five minutes. There will also be 10 daily deals available on Thanksgiving Day, as well as 10 more on Black Friday.

Following the company's previous Prime subscriber-exclusive Prime Day shopping sale, Amazon is also offering a half-hour head start on most so-called Lightning Deals. These are limited-time, one-per-customer deals that disappear once the timer runs out. Amazon is offering 150 of these deals exclusively through its app during the sale period.