Online retailer Amazon.com, Inc.  said it has launched the Amazon Appstore for Android at www.amazon.com/appstore where customers can by Android apps.

An innovative new feature called Test Drive will enable customers to test apps on a simulated Android phone, Amazon said in a statement.

Test Drive lets customers truly experience an app before they commit to buying. It is a unique, new way to shop for apps, says Paul Ryder, vice president of electronics for Amazon.com. Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them.

Customers can shop in the Amazon Appstore from any computer using a Web browser. They can also access the Amazon Appstore directly on their Android phones or tablets, once they've installed the Amazon Appstore application. When customers purchase an Android app from the Amazon Appstore they can use the app on any of their Android devices.

The Amazon Appstore will include popular Amazon features like personalized recommendations, customer reviews, and 1-Click payment options. There will also be detailed product descriptions, including screenshots and video content that shows apps in action.

In order to ensure customers have the best possible experience with the apps they purchase, all apps are Amazon-tested before they're made available in the Amazon Appstore, Amazon said in a statement.