Negotiations between Amazon.com Inc. (NASDAQ:AMZN) and Hachette Book Group over e-book terms may have hit a standstill, but that isn’t stopping the online retail giant from trying other ways to break the impasse.
According to reports by the New York Times and the Wall Street Journal, the Seattle online retailer’s vp of Kindle content, David Naggar, sent a letter on Tuesday to several authors offering them 100 percent of the revenue generated from the publisher's e-book sales. In turn, Amazon and Paris-based Hachette would not receive any revenue from e-book sales until a mutual agreement is reached.
Amazon would also reestablish current Hachette pre-orders, resume normal pricing and shipping speeds.
However, that plan would be entirely contingent on whether or not Hachette agreed with the plan.
Subsequently Gigom published the Amazon letter, which provides Amazon’s detailed proposal.
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The letter in full:
I wanted to ask your opinion about an idea we’ve had that would take authors out of the middle of the Hachette-Amazon dispute (actually it would be a big windfall for authors) and would motivate both Hachette and Amazon to work faster to resolve the situation.
Our first choice would be to resolve a dispute like this through discussion only. We tried that already. We reached out to Hachette for the first time to discuss terms at the beginning of January for our contract which terminated in March. We heard nothing from them for three full months. We extended the contract into April under existing terms. Still nothing. In fact we got no conversation at all from Hachette until we started reducing our on-hand print inventory and reducing the discounts we offer customers off their list prices. Even since then, weeks have gone by while we waited for them to get back to us. After our last proposal to them on June 5th, they waited a week to respond at all, promising a counteroffer the following week. We are still waiting a month later.
We agree that authors are caught in the middle while these negotiations drag on, and we’re particularly sensitive to the effect on debut and midlist authors. But Hachette’s unresponsiveness and unwillingness to talk until we took action put us in this position, and unless Hachette dramatically changes their negotiating tempo, this is going to take a really long time.
Here’s what we’re thinking of proposing to them:
• If Hachette agrees, for as long as this dispute lasts, Hachette authors would get 100% of the sales price of every Hachette e-book we sell. Both Amazon and Hachette would forego all revenue and profit from the sale of every e-book until an agreement is reached.
• Amazon would also return to normal levels of on-hand print inventory, return to normal pricing in all formats, and for books that haven’t gone on sale yet, reinstate pre-orders.
Here’s an example: if we sell a book at $9.99, the author would get the full $9.99, many multiples of what they would normally get. We can begin implementing this arrangement in 72 hours if Hachette agrees.
We haven’t sent this offer to Hachette yet — we’re sending this to a few authors and agents to get feedback first.
What do you think? Would this be helpful, especially for midlist and debut authors?
Can we talk on the phone later today or tomorrow once you’ve had a chance to digest?
Thanks and look forward to talking."
The letter echoes a public statement made by the Amazon Books team in May that proposed an author pool to minimize the effect of pricing disputes on author royalties:
“We've offered to Hachette to fund 50% of an author pool - to be allocated by Hachette - to mitigate the impact of this dispute on author royalties, if Hachette funds the other 50%. We did this with the publisher Macmillan some years ago. We hope Hachette takes us up on it.”
Hachette’s response to news of the letter has been less than enthusiastic. According to a report by the Wall Street Journal, Hachette said it wouldn’t accept such a proposal if Amazon were to formally make such an offer.