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Amazon boxes are seen stacked for delivery in the Manhattan borough of New York City, Jan. 29, 2016. REUTERS/Mike Segar

Amazon just launched its “The Grand Tour” series and it seems that the company is celebrating the series launch by offering a $20 one-day discount on the Amazon Prime membership for Nov. 18, 2016. The offer is valid for new members only and not for users renewing their membership.

"The Grand Tour" is a remake of the British series "Top Gear," which actor Jeremy Clarkson used to host.

Amazon Prime users get many benefits including:

  • Free two-day shipping
  • Amazon Instant Video Access
  • 20 percent off on new game videos and pre-orders
  • Twitch Prime
  • Amazon Prime Music
  • Audible Channels
  • Unlimited Photo Storage
  • Kindle Lending Library
  • Prime Reading
  • Exclusive deals and early access
  • Prime store card
  • The Washington Post membership

In case you are purchasing an Amazon Prime membership on Friday it will show $99 as the price in your cart, but on checkout, the $20 discount will be applied.

The offer expires 11:59 PT (2:59 EST), Nov. 18, 2016.