American Horror Story scares up 12 percent ratings boost
After a sophomore slump capable of causing howls of fright, FX's new drama American Horror Story has rebounded, recapturing nearly all of its viewership in the coveted adults 18-49 demographic from the October 5 series premiere.
Wednesday's episode pulled in nearly 2 million viewers in the demographic, nearly matching the performance of the series premiere.
That's a 12 percent improvement over last week's performance, which was seen by 1.8 million viewers.
In total viewers, the Ryan Murphy/Brad Falchuk series was also up, climbing 5 percent for 2.6 million. The series premiere drew 3.2 million viewers.
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