America's Most and Least Trusted Celebrities

The poll named actress Betty White on the top of the trusted list.

The former 'Golden Girls' star was found to be the best person to endorse a brand to increase business; with 44% of people surveyed more likely to choose a brand she backs.

The 89-year old actress has seen a resurgence of popularity as an Emmy Award winner, one of the stars of the TV show 'Hot in Cleveland', and got a chance to host 'Saturday Night Live'.

Behind White were Oscar winners Denzel Washington, Sandra Bullock and Clint Eastwood as some of the top trusted celebrities.

It also listed celebrities on the opposite side of the spectrum with celebrity heiress Paris Hilton on top of the people who damage a brand they supported.

Behind Hilton was former 'Two and a Half Men' actor Charlie Sheen and followed by Britney Spears, actor Mel Gibson and golfer Tiger Woods.

Most Favorable1. Betty White ...........86% favorable2. Denzel Washington .....85%3. Sandra Bullock ........84%4. Clint Eastwood ........83%5. Tom Hanks .............81%6. Harrison Ford .........80% tie 7. Morgan Freeman ........79%  tie 7. Kate Middleton ........79%9. Will Smith ............77%10. Johnny Depp ...........76%

Least Favorable1. Paris Hilton ..........60% unfavorable2. Charlie Sheen .........52% tie 3. Britney Spears ........45% tie 4. Kanye West ............45%5. Arnold Schwarzenegger..44%6. Tiger Woods ...........42%7. Kim Kardashian ........38%8. Mel Gibson ............33%9. Donald Trump ..........31%10. LeBron James ..........29%