Vladimir Putin bills it as an economic union that could rival China and the United States, stretch from the Polish frontier to Pacific shores and reunite at least part of the Soviet Union.
The Eurasian Union, according to Putin, could recoup the potential lost when the Soviet empire collapsed 20 years ago and secure a group of like-minded countries by binding them together against any meddling by the West or China.
But with details scarce and only Russia, Kazakhstan and Belarus signed up so far, the project has been dismissed by critics as another big idea before a March presidential election which Putin may now struggle to win in the first round after facing the biggest protests since he took power.
Even though Putin has underlined that this is not the Soviet Union, nevertheless, the idea of a great government that everyone fears and therefore respects is very popular with a large part of the electorate, said Dmitry Oreshkin, an independent political analyst.
(The Eurasian Union) is a very good pre-election fairytale that will never be realised.
Putin has sought ways to reunite former Soviet republics since becoming prime minister in 1999 and being elected president the following year, capitalising on nostalgia for the 'good old days' of stable prices and predictable government.
He touched a chord in 2005 when he called the Soviet Union's demise the greatest geopolitical catastrophe of the 20th century and is not shy of expressing his desire to restore Russia's imperial dominance of its near abroad.
Twelve years ago, he pushed the idea of a union with neighbouring Belarus, which Russia often calls its little brother -- just one of several attempts by Russian leaders to knot together countries which once shared one command economy.
It is completely clear that the interests of Russia, the demands of her past and the past of all those other countries in the region requires union to unite their strengths, said Konstantin Zatulin, the Russian director of the Institute of CIS countries - a loose grouping of 11 former Soviet states known as the Commonwealth of Independent States.
Not long ago we were one economy and since then there has been a huge loss from industries we were developing, we have lost a lot of technological know-how ... It would be strange if the countries did not want to remember what connects us.
The break-up of the Soviet union disrupted lives and the economy. Relatives and friends found themselves divided by new borders. Factories from missile manufacturers to shipbuilders were isolated from suppliers by a foreign officialdom.
The Eurasian Union idea is not new.
Kazakh President Nursultan Nazarbayev dreamed up the idea more than 10 years ago and its current incarnation is an extension of a Customs Union, spearheaded by Putin, between Russia, Belarus and Kazakhstan which Ukraine, the former Soviet Union's third biggest economy, refused to join.
Putin says it is modelled on the European Union, promising free movement of labour and free trade to promote the development of domestic industries. It envisages the eventual adoption of a common currency and its headquarters will be in Moscow, largely paid for from the Russian purse.
Kyrgyzstan is willing to join and Tajikistan is reported to be considering the measure, ensuring that Russia's eastern flank is covered but bringing little in terms of economic value.
In fact, there is little new to such aspirations, and little reason to believe they will be more effective than previous attempts to forge the CIS into a coherent entity, the Economist Intelligence Unit said in a recent report.
But it is significant that Mr Putin has made bolstering ties with the CIS such a policy priority, even if he denies that he is trying to recreate the old Soviet Union.
Putin has given the idea momentum again - momentum only his $1.48 trillion (942.37 billion pounds) economy can give to what avowedly is an economic union. Kazakhstan has GDP of $149 billion, Belarus and its largely command economy is worth has $17 billion, according to the World Bank. Kyrgyzstan and Tajikistan are even smaller.
But without Ukraine, which has hedged its bets because it wants to keep the possibility of EU membership open, the union loses most of the European part of the planned alliance.
Belarus is needed because it is a country which is on the western flank. If we want to be part of Europe properly then we have to find a way to cooperate with Belarus and Ukraine, said Zatulin, who until this week was a first deputy chairman of the CIS committee in Russia's lower house of parliament.
And don't forget that Belarus and Ukraine are kin, our closest kinfolk in every sense of the word.
Since unveiling it in an October newspaper article, Putin has made the union a main election platform, promoting it at a congress of his ruling United Russia party in September before a poll earlier this month which the opposition said was fixed.
It has, some political experts say, become one of his big ideas -- one which he may promote further to deflect attention from his domestic problems as he faces mass protests and calls for his resignation over the parliamentary election.
His popularity rating has sunk since the poll and doubts are growing over his ability to secure the more than 50 percent of votes needed to win the presidential election in the first round.
Kazakh leader Nazarbayev also faces problems. Riots in an oil town over company sackings have raised questions about his rigid authoritarian system before a January parliamentary poll.
It's an instinctive effort to save the shared history from the Soviet Union and maybe capture this in some sort of organisation with slightly unclear prospects for the future, Lilit Gevorgyan, Russia and CIS country analyst at IHS Global Insight in London, said of Putin's proposal.
Both Putin and Nazarbayev see themselves as historic figures, who already secured a place in the history of their countries, but still believe they have great minds that could be put into a wider project.
Their strength is the weakness of this initiative. It is driven by a vision of strengthening their own legacies rather than the common economic and political future of their countries, she said.
Putin, now 59, will want to go down in history as a decisive, active leader of an increasingly powerful country and is careful about the image he projects.
At a question-and-answer-session with the public last week, he smarted at a suggestion that Russia should become a bridge between East and West.
Russia is not a bridge. It is an independent, self-sufficient force in the world, not just some sort of link, Putin said.
But it certainly has elements of a Eurasian character. They are additional factors in our competitiveness, and we will certainly use it. That's why we put the question on the establishment of a Eurasian Union.
Russia has long feared being squeezed by an expansionist European Union in the West and a perhaps more aggressive China to the East. China now accounts for 18.2 percent of Kazakhstan's exports compared with 8.5 percent to Russia.
With the European Union's Eastern Partnership programme largely on hold as it tackles a debt crisis, Putin was able to pounce to bring Belarus on board - at a price.
Russia won control over Belarus's pipelines, but had to reduce the price of gas when Belarus almost went bankrupt this year. Moscow may have to keep money flowing to Belarus for some time.
Symbolically, the idea has big support, but in reality, (Russians) do not believe in it, they are not ready for serious spending, Alexei Levinson, head of socio-cultural research at the Levada Centre polling organisation in Moscow.
Selling gas at a discounted price to Ukraine and Belarus does not command a lot of support. For all the conversations about our Slavic brotherhood, money is money.
For Kazakhstan, it may be more about maintaining neighbourly relations and perhaps offsetting any threat from an unpredictable China.
I think another reason for the government to decide on integration is because in a global world, with the growing economies like the United States and China, China is a very strong neighbour and we never can tell what they are thinking, said Andrey Yershov, vice president of commerce and foreign economic relations at a locomotive assembly plant near the Kazakh capital Astana.
One day they might claim something and in that case Kazakhstan will be more protected in this union.
NO DETAILS, NO SUPPORT
Yershov, whose locomotive plant is at the forefront of Nazarbayev's efforts to wean the Kazakh economy off a dependence on natural resources, said he could not say whether the new union would help his business which depends on imports from outside the region.
He simply did not know what it entailed.
As a businessman I have not received any information from the authorities from which I can understand what the changes are and what the benefits are, he said by telephone.
These initiatives have been discussed for a long time in the government but to my knowledge we haven't, and other businessmen haven't, been approached.
It is an attitude characteristic of Putin, who, according to some Russian media, did not consult his colleagues in the CIS about his plans to propose a Eurasian Union.
It is as if he and Nazarbayev think they can attract other countries simply with their personalities, said Gevorgyan.
These leaders have already made their mark, but instead of exiting politics they have come up with this new idea, she said.
If their own voters are already tired, the question is why should foreign countries - although they don't see them as such -- join. How can you inspire them?
(Additional reporting by Jennifer Rankin and Douglas Busvine in Moscow, and Dmitry Solovyov in Almaty, editing by Timothy Heritage)