The Susan G. Komen for the Cure foundation has faced a lot of negative publicity these past few days--first for its decision to stop sending money to Planned Parenthood, and then again today for reversing its position--and it's about to receive a lot more. Swiss director Léa Pool's anti-Komen film Pink Ribbons, Inc. is hitting theaters today, according to its controversial trailer posted to YouTube.

The documentary, inspired by a 2008 book of the same name by Queen's University's Samantha King, takes aim at the commercialization of the pink ribbon symbol, which has been accused of pinkwashing products that are sold more for profit than charity.

The pink ribbon, according to the trailer and King's book, was actually a rip-off of a salmon-colored ribbon made by Charlotte Haley. When Haley refused overtures by Estée Lauder and Self magazine to partner on the ribbon effort, the companies simply changed the color to pink, according to her: they said all they had to do if they wanted it was to change the ribbon.

In the trailer, breast cancer survivors are seen saying that raising money has become the priority regardless of the consequences, and that it's almost like our disease is being used for people to profit, and that's not okay. One woman put it more bluntly: If people actually knew what was happening, they'd be really pissed off.

Although the film was made long before the Planned Parenthood controversy, it is sure to get a boost from the media attention and new-found Komen skeptics.