Apple’s CEO Steve Jobs has announced his aim to ‘demote the PC’ industry while introducing the iCloud, Apple’s new cloud-based solution for synchronizing files across multiple Apple devices.
We are going to demote the PC to just be a device. We are going to move the digital hub, the center of your digital life, into the cloud. said Jobs at the conference during the launch.
After popularizing home computers with Apple II and Mac in the 1970s and ‘80s, Jobs said people could no longer rely on personal computers as their digital hub.
With the iCloud files stored in its data center, Apple can do away with its dependency on Microsoft’s once-dominant Windows software and Hewlett-Packard's personal computers (PCs).
Apple is also pushing consumers to store their information in the cloud to capture the most of people's digital lives. It's a bid to keep its dominant position in the smartphone and tablet markets as it faces rising competition from devices powered by Google's Android software, analysts say.
Apple will set the tone for the way consumers will view what a cloud service should be like in the future, Creative Strategies analyst Tim Bajarin was quoted to have said in LA Times.