Tim Cook, Apple's Chief Operating Officer, visited South Korea to begin discussions on integrating Samsung's super AMOLED technology to enhance the future iPad 3 screen displays.
Apple's iPad 2 seeks new technology for upgrading its current liquid crystal displays supplied by Samsung rival LG. Samsung's AMOLED display technology has been equipped and marketed on their Galaxy S smartphone series and the company has future plans to use it on their line of tablets. If the AMOLED displays are adaptable to tablets, this could spell good news for Samsung and Apple.
Apple wants to tap into Samsung's AMOLED technology for an upgraded version of the iPad 2, considered as many by the iPad 3 that is likely to be launched toward the end of this year, an anonymous source told The Korea Herald.
With the AMOLED technology, we can expect the iPad 3 to display even brighter screens and run on less power, meaning longer battery life after watching movies or playing games. Apple is already in the works of obtaining processors and flash chips from Samsung. And now, having the displays produced altogether by one company may become a reality. In order to make this happen, Samsung will need to grow its production of AMOLED displays in order to meet the iPad 3 demand.
If any deal for the displays fall through, LG will be losing one of its largest clients. LG has been rumored to be adding a new display assembly line in their Gumi plant to meet the high iPad demand.
It will be curious to see how the two top tier technology companies will adapt their advanced technologies into a popular product despite their competitiveness and the legal wrangles in their relationship. Apple has taken Samsung to court over patent infringements over the Galaxy devices. The company also accused Samsung of copying its technology and user interface. The court has ordered Samsung to give Apple access to its future product designs for tablets and smartphones.