Regulars at the online shopping website were highly dismayed to learn that the Apple IPads were not priced at $69 as advertised by the website. accidentally priced the Apple IPad2 at $69, and there was a mad rush for the product when customers learnt of this unbelievable deal, reports the United Press International.

However, many were crushed when Sears posted a statement online saying it would not honor the deal, as it was an error made by a third-party vendor.

We want you to know that, unfortunately, today one of the Marketplace third-party sellers told us that they mistakenly posted incorrect pricing information on two Apple iPad models on the Marketplace portion of the Web site. If you purchased either of these products recently, your order has been canceled and your account will be credited, the statement said.

The blunder might cost Sears dearly as a lot of shoppers who made the purchase were angered at the carelessness.

According to United Press International, Paula Knight, a disappointed customer purchased an IPad for her son who has Asperger's syndrome, spoke out, I shop online all the time and I've never had anything like this happen. They want to blame a third party, but the order confirmation e-mail I got was from Sears. They are a huge company I thought I could trust and rely on, but if they don't honor this, I won't ever shop at Sears again. I just want my order honored.