Behemoths like Apple and Samsung have always followed the same release pattern, especially when it comes to their high-end handsets. This is apparently the case even with current-generation devices like the Apple iPhone 6 and the Samsung Galaxy S6. But now, the latest report states that this trend could change for upcoming devices such as the iPhone 6s, iPhone 6s Plus and Samsung Galaxy Note 5.

According to Forbes, Apple and Samsung are gearing up to “bring forward” the release dates of the impending high-end smartphones like the iPhone 6s, iPhone 6s Plus and Samsung Galaxy Note 5. Forbes has based its report on the credible Chinese website UDN, which apparently swears by a July release date for the aforementioned handsets. This means the new devices will be released two months ahead of the original schedule in September.

Furthermore, the same source reportedly claims that the underlying reason for the shift in Galaxy Note 5 and iPhone 6s release dates is the “higher than expected yields of key components.” In hindsight, component yields have always been a pain point for OEMs all along. But apparently, things have changed this year. To top it off, Apple is reportedly ramping up the component orders for the upcoming iPhone 6s and iPhone 6s Plus.

Samsung, on the other hand, is also reportedly planning to follow suit by preparing for a late-July release of the Galaxy Note 5 phablet, says Who Wired Korea. As it turns out, the South Korean tech giant has already confirmed the “final specifications” of the device and has apparently gone one step further and introduced the prototypes to various telecom behemoths.

In the meantime, Forbes notes that Samsung Pay is waiting to be unveiled in July, and therefore it makes sense to expect the Galaxy Note 5 release date to be in the same month. Plus, it also gives Samsung the much-required head start among other Android OEMs, as most of the devices are expected to be launched at the IFA 2015 event scheduled in September.

On the contrary, Forbes opines that the Apple iPhone 6 and iPhone 6 Plus sales have skyrocketed from the time the devices were released in 2014. And apparently, the sales numbers still continue to rock across the globe. Therefore, “it would seem pointless to kill them off early and reduce the time the company has to polish its successors.” In any case, readers should note that Apple and Samsung have not confirmed the release dates thus far.