Apple Inc.’s (NASDAQ:AAPL) highly anticipated iPhone 6 and iWatch announcement Tuesday was marred by live stream problems, including a Chinese interpreter and intermittent outages.
Users unable to attend the event in California were infuriated by streaming issues when the video feed appeared on Apple’s website. The normally reliable stream played out of sync with the speakers onstage, froze up and completely cut out at certain points. When the stream did work, the voice of a Chinese translator was broadcast in lieu of the Apple presenters, infuriating Twitter users who have spent weeks speculating on what the announcement would unveil.
â€” Adam Gillitt (@EsElQueso) September 9, 2014
About to give up on #applelive. Chinese translator seems happy though. Like listening to a happy chipmunk.
â€” Paul McCormack (@Fraudhappens) September 9, 2014
Apple, the only company in the world that can completely blow a live event and still sell millions of products. #AppleLive
â€” Jason SurfrApp (@iwearyourshirt) September 9, 2014
Will someone send me the VHS tape of the #AppleLive event when it's available. The English version.
â€” Eric Sawitoski (@eric_sow) September 9, 2014
YOU WILL LEARN MANDARIN AND ALSO BUY ALL OF THIS Love, Apple
â€” Nate Bolt (@boltron) September 9, 2014
The stream remained down through much of the important parts of the announcement, with Apple’s live blog providing much of the detail that CEO Tim Cook was trying to explain. The event was so anticipated that the #AppleLive Twitter conversation was streaming for hours before Cook actually took the stage. Soon after the cameras turned on, though, the hashtag had turned from anticipation to parody.
I just heard that you get 50% off the iPhone Plus if you stop watching the live stream of #AppleLive now. Really. Trust me.
â€” Boris VvZ (@Boris) September 9, 2014
It’d be foolish to suggest that the streaming issues will affect the success of the iPhone or iWatch, though, as the new device will come in two sizes and incredible camera features that will make it possible for customers to shoot time-lapse videos in slow motion, among a number of other new perks.