Apple iPhone Event: Breaking Down Apple’s iPhone Announcement, Release, Rumors and Leaks [VIDEO]

  @risahope on September 10 2013 12:06 PM
  • Apple Shiller 10Sept2013
    Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the features of the new iPhone 5C at Apple Inc's media event in Cupertino, California September 10, 2013. Reuters
  • Apple 5 Colors 10Sept2013
    The five colors of the new iPhone 5C are seen on screen at Apple Inc's media event in Cupertino, California September 10, 2013. Reuters
  • Apple Red Shiller 10Sept2013
    Phil Schiller, senior vice president of worldwide marketing for Apple Inc, speaks at Apple Inc's media event in Cupertino, California September 10, 2013. Reuters
  • THUMBIBT_9-10
    Apple Inc. is set to introduce two new iPhone models at its big media event on September 10th, including its high-end iPhone 5 successor, the iPhone 5S, and the company’s long-rumored ‘budget iPhone,’ or iPhone 5C. ibt
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Apple Inc. (NASDAQ:AAPL) is introducing two new iPhone models at its big media event Tuesday, including its high-end iPhone 5 successor, the iPhone 5S, and the company’s long-rumored budget iPhone, the iPhone 5C.

If the rumors are true, the budget iPhone makes this announcement interesting because Apple has never introduced more than one iPhone model at a time.

Apple used to be known for secrecy ahead of any major launch, but recent leaks have made it impossible to keep new product details a secret.

Pictures and videos of the new iPhones have been released on the Internet showing a new color option for the iPhone5S, a gold "champagne" hue, and multiple bright color backings for the iPhone 5C.

Many analysts believe the budget iPhone will be marketed towards people in lower income brackets and emerging markets, chiefly China and India.

The new iPhone 5S will reportedly have longer battery life, a faster A7 processor, a new camera, slow-motion video photography, and a fingerprint sensor. 

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