Apple Memo Reveals 'Big Plans': What Did Tim Cook Memo Say 'Customers Are Going To Love' In 2014?

 @ryanWneal on December 23 2013 12:05 PM
Apple CEO Tim Cook
Apple Inc. CEO Timothy D. Cook Reuters

A leaked memo that Apple Inc. (NASDAQ:AAPL) CEO Tim Cook reportedly sent to Apple employees on Sunday morning revealed that the Cupertino, Calif.-based company has “big plans” for 2014.

“We have a lot to look forward to in 2014, including some big plans that we think customers are going to love,” Cook said. The memo didn’t provide any other specifics, but it may very well refer to several new products that Apple is rumored to be developing.

In addition to new generations of the iPhone and iPad, many expect that Apple is planning to introduce a smart watch in 2014, possibly called the iWatch. Apple is also expected to revamp its line of Apple TV products with new software and hardware, including an Apple TV powered by the A7 chip that is equipped with voice and motion controls.

The rest of the memo reflects on Apple’s accomplishments in 2013, including iOS 7, the iPhone 5S, OS X Mavericks, new iPads and the new Mac Pro, which started shipping this week. Cook also boasts about Apple’s philanthropic efforts like donating “tens of millions of dollars” to charities like Red Cross and (PRODUCT)RED.

Cook also discussed Apple initiatives to encourage equal-opportunity employment and environmental sustainability.

“I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations,” Cook concluded. “I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.”

You can read the full memo, which leaked on 9to5 Mac, below:

Team,

This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work. As many of us prepare to celebrate the holidays with our loved ones, I’d like to take a moment to reflect on what we’ve achieved together over the past year.

First and foremost, we introduced industry-leading products in each of our major categories in 2013, showing the breadth and depth of innovation at Apple. We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas. We also marked our 50 billionth download on the App Store – a milestone no one could have predicted we would reach so quickly.

Together we’ve shown the world that innovation at Apple goes beyond our products to the way we do business and how we give back to our community. This year, Apple raised and donated tens of millions of dollars for important charities and relief efforts like Red Cross aid to typhoon victims in the Philippines, and we continue to be the largest contributor to (PRODUCT)RED, supporting the Global Fund in its fight against the spread of AIDS in Africa. Just a few weeks ago, Jony Ive led an unprecedented effort that brought money and awareness to eliminating the transmission of AIDS from mother to child.

And finally, Apple is standing up for what we believe is right. We know that equality and diversity make our company and our society stronger, so we’ve urged the U.S. Congress to support workplace protections against discrimination based on sexual orientation and gender identity. We are also laser focused on our contribution to several environmental initiatives and we will increase our efforts even more in this area in the future.

We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.

Happy Holidays,

Tim

Are you excited to see what Apple will introduce in 2014? Let us know in the comments. 

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