Apple NASDAQ:AAPL leads Online Holiday sales


Apple demonstrates that any threats from Samsung PINK:SSNFL, Amazon NASDAQ:AMZN, or other makers of tablets and e-readers is behind the world tech giant.

In the latest IBM (NYSE: IBM) 2012 Holiday Benchmark Reports, data showed:

Consumer Spending Increases: Online sales on Thanksgiving grew by 17.4% followed by Black Friday where sales increased 20.7% over last year.

Mobile Shopping: Mobile purchases spiked with 24% of consumers using a mobile device to visit a retailer’s site, up from 14.3% in Y 2011. Mobile sales exceeded 16%, + from 9.8% in Y 2011.

The iPad Factor: The iPad generated more traffic than any other tablet or SmartPhone, reaching nearly 10% of online shopping. This was followed by iPhone at 8.7% and Android 5.5%. The iPad dominated tablet traffic at 88.3% followed by the Barnes and Noble Nook at 3.1%, Amazon Kindle at 2.4% and the Samsung Galaxy at 1.8%.

Multiscreen Shopping: Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58% of consumers used SmartPhones compared to 41% who used tablets to surf for bargains on Black Friday.

The Savvy shopper: While consumers spent more overall, they shopped to take advantage of retailer deals and free shipping. This led to a drop in average order value by 4.7% to $181.22, and the average number of items per order fell 12% to 5.6.

Social Media Sentiment Index: Shoppers expressed positive Consumer Sentiment on promotions, shipping and convenience as well as the retailers themselves at a 3 to 1 ratio.

Social Sales: Shoppers referred from Social Networks such as Facebook NASDAQ:FB, Twitter, LinkedIn NYSE:LNKD, and YouTube generated 0.34% of all online sales on Black Friday, a decrease of more than 35% from Y 2011.

US Black Friday e-Commerce tops US$1-B


It is too early to say which individual companies did the most business, Thanksgiving holiday e-Commerce sales in the USA topped $1-B, according to research firm Comscore.

LTN sees the winners in the e-Commerce race over the Thanksgiving/Black Friday weekend to be; Amazon (NASDAQ: AMZN), Apple (NASDAQ: AAPL), Walmart (NYSE: WMT), and Target (NYSE: TGT) which Comscore lists as among the 50 most visited sites on the worldwide web

The losers are likely to be the same with the 1st among them likely to be J.C. Penney (NYSE: JCP) which reported its online sales dropped by over 33% in its most recently reported Quarter.

Comscore reported: US retail e-Commerce spending for the first 23 days of the November – December 2012 holiday season. For the holiday season-to-date, $13.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Black Friday, November 22 saw $1.042 billion in online sales, making it the heaviest online spending day to date in 2012 and representing a 26-percent increase versus Black Friday 2011. Thanksgiving Day, November 22, while traditionally a lighter day for online holiday spending, achieved a strong 32-percent increase to $633 million.

Paul A. Ebeling, Jnr.

Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.

Paul A. Ebeling, Jnr has studied the global financial and stock markets since 1984, following a successful business career that included investment banking, and market and business analysis. He is a specialist in equities/commodities, and an accomplished chart reader who advises technicians with regard to Major Indices Resistance/Support Levels.

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