RIMM, GOOG, SSNLF

Latest data released Tuesday showed that Apple has reclaimed 1st place in the US SmartPhone market on soaring sales of its new device iPhone 5.

For the past 12 wks ended on 28 October, iPhone 5 sales boosted Apple to the # 1 spot in the US market, with handsets running on Apple’s iOS operating system accounting for 48.1% of SmartPhone sales in the country, according to sales data from market research company Kantar Worldpanel ComTech.

During the same period, sales of SmartPhones powered by Google’ s NASDAQ:GOOG Android platform claimed 46.7% of the US market.

“The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods,” the research company said in its report.

The report pointed out that the iPhone 5 success is built on consumer loyalty. Around 62% of iPhone 5 sales in the US came from existing iPhone owners upgrading to the new device.

Meanwhile, around 13% of new iPhone 5 owners switched from Android devices and some 6% from Blackberry NASDAQ:RIMM phones.

Research by Kantar Worldpanel ComTech found that Apple does not have the same success in Europe where Android phones still take the lead.

The research company noted that Germany is a tough market for Apple as its market share fell by 5.1 percent over the past year and Android phones accounted for 73.9 percent of SmartPhone sales. The Samsung Galaxy S3, PINK:SSNLF one of iPhone’s major competitors, took almost a quarter of SmartPhone sales in Germany over the past 12 wks.

Among the other European countries covered by Kantar Worldpanel ComTech’s research, namely France, Italy, Spain and Britain, iPhone is enjoying share gains in terms of sales, but cannot catch up with Android devices.

Paul A. Ebeling, Jnr.

Paul A. Ebeling, Jnr. writes and publishes The Red Roadmaster’s Technical Report on the US Major Market Indices, a weekly, highly-regarded financial market letter, read by opinion makers, business leaders and organizations around the world.

Paul A. Ebeling, Jnr has studied the global financial and stock markets since 1984, following a successful business career that included investment banking, and market and business analysis. He is a specialist in equities/commodities, and an accomplished chart reader who advises technicians with regard to Major Indices Resistance/Support Levels.

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