Apple is reportedly planning to stage a special event in New York City late January. The event will not be centered on Apple's next generation iPad device or even the rumored Apple TV set, but rather will focus on a media-related announcement, according to a report on AllThingsD.
As per the report released Monday, sources close to the situation emphasized the event would not hold any hardware releases but would likely be related to publishing or advertising.
The publication touts that Apple's senior vice-president of Internet Software and Services Eddy Cue might be involved in the event. Cue is currently in-charge of the iTunes Store, App Store, and iBookstore.
Specific details of the upcoming event were not mentioned.
Considering the fact that the Cupertino company tends to be notoriously secretive, speculations pertaining to Apple's next step keep piling up. However, it's quite likely the event will be media-related, as Apple usually reserves its high-profile events for product launches and announcements at its California campus.
With New York being the media capital of the world, it's plausible that the event could be associated with the publishing and advertising industry. The report also suggests that Cue's role in the event could validate it as just a media announcement. The last New York event Cue attended a year ago was during the launch of News Corp.'s e-zine, The Daily.
Well-sourced Apple commentator, Jim Dalrymple of The Loop has confirmed the publication's report with a brief yep.
So far Apple has declined to comment as per the report. But with lack of hard facts and a brand new year kicking off, the tech giant may have anything up its sleeve. However, confirmations on long-running speculations will have to wait until Apple finally breaks its wall of silence.