Apple has finally revealed its new Glass Cube at the Apple Store on Fifth Avenue of New York City, and the new design indeed looks different.
At a grand reopening was held at 10 a.m. on Friday at the Apple retail store on Fifth Avenue, one of the most visited and photographed landmarks in the City.
The 32-foot glass cube had the number of glass panes reduced from 90 to 15, and is praised for its seamless structure that has upgraded the already-revolutionary architecture of the tech giant's icon.
The glass cube was Apple's late CEO Steve Job's personal project, which he personally designed and funded.
The total cost of the project is estimated for $6.7 million.
This original design is an innovation by Bohlin Cywinski Jackson and structural engineers Eckersley O'Callahan, according to ArchDaily. The original glass cube and subterranean glass staircase were trademarked in 2010, associating the vision of the architecture with Apple's own innovations.
The company's plan for Fifth Avenue Cube originally appeared on the site in August, 2011.
Alongside the major transformation of the cube, some minor upgrades were seen in the plaza around the flagship Apple store.
New water drains and pavers were newly installed, and the surrounding bollards were removed.
Here is a video of the grand reopening at Apple Store on Fifth Avenue: