With preparations underway for the launch of the Apple Watch in April, the company is building displays for the wearable throughout high-end retail spaces in France, according to French blog Fashionmag. Apple retail chief Angela Ahrendts has reportedly spearheaded the installation of one such booth at high-end Paris department store Galeries Lafayette.
Those displays may just be the start. The Cupertino, California, company is also said to be considering building dedicated retail spaces for the wearable, sources told 9to5Mac.
It’s uncertain when Apple will launch dedicated watch stores, but the company has been retrofitting its retail holdings ahead of the wearable’s launch. Stores have reportedly installed safes to store the high end 18-karat gold Apple Watch, which is rumored to cost as high as $5,000.
Stores may also have the wearable displayed in a glass case -- unlike iPhones and iPads, which are openly displayed on tables.
Even with the Apple Watch months from going on sale, Apple hasn’t been shy with showcasing it. Following its unveiling in September, the company displayed the wearable in a Parisian fashion boutique pop-up. Several Apple employees last month were spotted testing it in public. The Apple Watch has also graced the covers of magazines such as Vogue China and Self.