You know the type. They’re the hardcore Apple fans, the lifers who've bought everything Steve Jobs ever made. They started out on the Apple II. They had a rainbow Apple sticker in the 90s and watched Jobs’ keynotes for kicks. Heck, one even got the tattoo.
A great many of those Apple loyalists will line up April 10 to try on the Apple Watch. But some won’t. Call them the Apple Watch objectors. Unlike a new Macbook or iPhone, Apple Watch objectors are actually really easy to find. Call a half-dozen Apple nuts and you’ll find a few. For them, Apple Watch is miss for them in that it violates a core Apple brand attribute: It doesn’t actually do anything better than your current watch and iPhone. Here's why they’re taking a pass:
Who He Is: The 37-year-old technologist served as chief technology officer for Obama for America, using his software engineering skills to help President Barack Obama win a second term in 2012. Following the election, Reed took on the role as CEO of Modest Inc., an e-commerce startup based in Chicago.
Apple Cred: Like many Apple fans, his journey started during his youth with his parents’ Apple IIc. From there, he left the Apple product scene for a few years before returning to its ecosystem when it began manufacturing MacBooks -- one of the first Mac notebooks with Intel processors in the mid-2000s. From there Harper added to his collection with an iPhone, iPad, MacBook Air and Apple TV, many of which he upgrades on a frequent basis.
Why He's Passing: “My mantra on this is I literally will not charge another device,” he said. “I travel a lot so I bring all my chargers. The whole idea of charging another thing is offensive to me."
Who He Is: A 40-year-old Michigan freelance photographer and commercial artist, Johnston is branded Apple, literally. He posted photos of himself getting an Apple tattoo on Flickr in 2005 and was ridiculed for it in Gizmodo. No matter: It solidified his claim as an Apple superfan.
Apple Cred: Johnston’s first Apple was an 80s-vintage Apple IIc. From there he has worked as Apple Support, Internet Service Providers that catered to Apple users, and was heavily involved with Apple usergroups before the inception of the Apple Store. He also owns an extensive collection of Apple products including an iPhone 6, iMac, MacBook Pro and iPad.
Why He's Passing: The cellphone already killed the watch. “The older I get, the more I don’t want to be strapped to technology,” he said. “On my downtime, I’m less and less wanting to be attached to Facebook and all that kind of stuff.”
Who She Is: A 40-year-old academic, she's been around the world and back, serving as a sociology lecturer at the University of Illinois in Chicago for a couple years before returning to New Zealand to work at a domestic financial institution. But as a hobby she enjoys delving into urban design.
Apple Cred: Her first Mac was a white 12-inch iBook G4, which she purchased for its design and because “it just worked.” From there her collection continued to grow as she added an iPhone, iPad Mini, MacBook Air and more over the years.
Why She's Passing: “Maybe an app will arrive that will convince me, or my life will change where Apple is more a part of my work life as well as a part of my personal life and that will sway me,” she said. “But right now it doesn’t. I just can’t see notifications on my wrist as enough. Health is cool, but not enough of a concern for me.”
Who He Is: A 32-year-old digital marketing professional from New Jersey who has previously worked as brand director for Unbelievable Testing Laboratory, a footwear company based in China.
Apple Cred: His experience with Apple started in the 1990s with a PowerPC Mac during his youth. From there he eventually hopped onto the third-generation iPod, iPhone 3G and a slew of other Apple products. But it’s his two MacBook Pros that he gets the most use out of when it comes to recording and producing his own music through Apple-developed Logic Pro X.
Why He's Passing: As for the Watch, price and battery life are among his biggest detractors to it, especially because he already owns a Pebble. “I can’t justify the price for what it seems to stand for at this point, which is just a cool watch from Apple,” he said.
Who He Is: The 29-year-old founder and editor-in-chief of Popculturology, a website dedicated to movies, TV shows and just about anything about pop culture.
Apple Cred: Kuchman’s relationship with Apple products starts with the 4GB iPod Mini in 2004 and since then has used Apple products for just about everything: an iPhone 5S for staying connected, MacBook Air to get things done and an iPad Mini to catch up with his digital comic book collection. He would have jumped on the iPhone when it first launched in 2007 if it wasn’t exclusive to AT&T. While he has had a brief stint with Android with a Motorola Droid X, it’s been Apple ever since for him.
Why He's Passing: “It looks like a great product, but that's a lot of money to invest in the first generation of a product that Apple will no doubt dramatically improve between now and the next generation,” he said. “I also couldn't see myself just going with the base model, so it would be more than $350 for me.”