In spite a rocky year for Apple following CEO Steve Jobs struggling health, the company has once again been named the World's Most Admired Company by Fortune for a second year in a row.
Two other tech companies, Google and Microsoft made it into the top 10 spots, 4th and 10th respectively.
As much of the computer industry struggled, Apple topped the 50 most admired companies in Fortune's survey that asks businesspeople to vote for the companies that they admired most, from any industry.
Apple shipped 22.7 million iPods during its first quarter, up 3 percent from last year, 2.5 million Macs which is 9 percent higher, and 4.4 million iPhones.
Google, the search giant, said its online ad revenue is continuing to grow in spite of slashing off radio and limiting print advertising in tougher economic times.
Still, the Mountain View, Calif.-based company's enviable perks took a small hit this year: Its New York office will have shorter cafeteria hours and no afternoon tea, Fortune said. Free gourmet food is still on the menu, though.
Microsoft, which dropped 7 places from number 3 spot last year, still made it onto the top 10 list in spite of slower Windows sales and cutting 5,000 jobs.
The software giant recently beat out Google to become the default search provider on Verizon's wireless network and partnered with LG to put Windows Mobile on its cell phones.
After failed merger attempts with Yahoo, speculation has stirred up again that the two power houses may be reignite talks again with CEO Carol Bartz after former CEO and founder Jerry Yang stepped down last year.
Warren Buffett's firm, Berkshire Hathaway was second and Japanese automaker Toyota was third. While U.S. automakers GM and Ford went crawling to Washington for help in the form of an auto bail-out, Toyota was still looking relatively strong. The company named Akio Toyoda, the grandson of renowned founder Kiichiro Toyoda, as president in a bid to go back to its roots and drive up profit.
Rounding up the top 10 were Johnson & Johnson at the number 5 spot, Procter & Gamble at 6, FedEx and Southwest Airlines were both at 7 as their scores were very close and General Electric was at number 9.