At $27.66 per share, General Motors Company (NYSE:GM) is bumping along less than a dollar shy of its 52-week high of $27.91. The big news that came in the middle of last week was a $5.5 billion buy-back of 200 million shares from the U.S. Department of the Treasury at $27.50 per share, coupled with the government’s announcement to fully exit its entire holding of GM stock within 12 to 15 months.

The bulls are coming out to play

Following the news, Goldman Sachs revealed that, pending completion of the buy back, it would reinstate coverage of GM at a “Buy” with a $35 price target, a 27.27 percent upside on the government’s sale price.

Led by margin growth in North America and Brazil, the firm expects EBITDA to increase 17 percent next year. After the buy back, Goldman will raise its 2013 EPS estimate by 11 percent to $4.49, way above the current Wall Street consensus of $3.82. Goldman will also raise its 2014 EPS estimate 10 percent to $5.36, also above the Wall Street consensus of $4.81.

The Goldman target of $35 per share may seem high, but there is some precedence for the call. Shares of GM have grown over 29 percent this year to date, despite having suffered tremendous selling pressure over the summer. At a comparable rate, by this time next year the analysts at Goldman will realize their target.

Shares are up more than 10 percent over the past five trading days because of the news that the government will be selling off its stake. As of the close on December 21, the stock is trading 7.74 percent above its 20-day simple moving average, or SMA; 9.92 percent above its 50-day SMA, and 19.63 percent above its 200-day SMA.

A core part of our CHEAT SHEET investing framework looks at trends that are relevant to a stock’s movement. In this case, it’s necessary to look at the pressure that global economic headwinds have put on the auto industry, particularly in Europe.

Right now, automakers are facing what could be the worst European market in history. Sales are at their lowest level in nearly 20 years. In the most recent quarter, GM reported a pre-tax loss of $478 million, and is looking at full-year European losses between $1.5 and $1.8 billion.

Ford Motor Company (NYSE:F) is facing similar billion-dollar-plus full-year loss prospects in the region. Investors have reacted favorably to Ford’s aggressive work-force cuts and the closure of three European plants, aimed at bringing production capacity down to actual demand levels.

GM’s own bid to stabilize itself in the European market has been met with skepticism. The company’s loss-making Opel division, based in Germany, was floated for sale a few years ago but the company decided to commit to the brand at the beginning of the crisis. But as the crisis aged and losses piled up, speculation began to build again the GM would sell off or merge the division with another European automaker, most notably PSA Peugeot Citroen, a French car maker.

But for better or worse, GM has reaffirmed its commitment to the brand. Instead of selling or merging the unit, GM has pursued a parts-buying and production relationship with Peugeot. At the end of last week, the automaker announced the signing of an agreement to create the parts-buying joint venture and develop three new vehicles, expected to be launched in 2016.

GM’s approach feels slightly underwhelming in the short-term but shows long-term potential. For its part, Toyota Motor Corporation (NYSE:TM) has put a lot of pressure on the American manufacturers in North America, gaining share at their expense. If GM wants to remain dominant in the U.S.A. it’s going to have to shore up its problems in Europe.

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