Creating a personal brand doesn't stop there. You need to maintain and leverage your personal brand to the maximum - it's the only way to thrive in today's job market.

Consider these questions:

  • What are you known for?
  • What are you the go to person for?
  • When work associates think of you, what is key expertise that comes to their mind?
  • If you had a byline underneath your name on your office door, what would it say?
  • When your clients or customers think of you, what is the key value element that comes to their mind?

To survive and thrive in the new world job market, it is absolutely essential that you develop and brand yourself as an expert in an area of high value.

Take inventory today of what you're known for - your key strengths and key skills - those skills others would rate you as a 10″ in. Are those highest-ranked strengths and skills considered extremely valuable to your current employer and to your clients/customers? THEY MUST BE - in the best interest of both your employer, your customers AND your own professional achievement.

STOP and take a close look TODAY at your areas of strength and expertise. Identify those areas of strength and expertise that have the greatest capacity to add value to your employer, your customers and the marketplace. Take personal responsibility for the learning you may need to hone those strengths, and aggressively seek out projects, assignments and opportunities to apply those deep areas of expertise.

It's up to YOU to squeeze the greatest value out of what you do BEST (and what you're known for).

Andy Robinson is a leading authority on career success and 15-year career coaching veteran.