With ideas as varied as velcro ties to see-through toasters Australians are coming up with wild and wonderful ways to make daily life a little bit easier as entries pour in to the National Stroke Foundation's inaugural Stroke of Genius competition.
And so far their novel thoughts are proving to be more popular than our celebrity ideas!
Brisbane Lions' star player Brendan Fevola's iWatch stroke of genius - a wristwatch that can double as a mobile phone - is currently the 27th most popular idea submitted, behind Essendon's Brent Stanton's entry of a treadmill power generator, at number 7 in the rankings, way ahead of Collingwood's Josh Fraser's stroke of genius - brake lights on the front of cars.
Popularity of these and other ideas depends on online votes from the public so go and have a look at the ideas at www.strokeofgenius.com.au and make sure you vote!
The National Stroke Foundation's Stroke of Genius campaign is a unique competition that encourages Australians to share their 'what the world needs' ideas. These novel ideas celebrate the brain while raising money for stroke research, care and support programs.
The most recent weekly prize has gone to Peter Moore from NSW for his stroke of genius - a microwave cooler.
It's a machine similar to a microwave oven but works in reverse. Instead of placing an item in a fridge for 30 minutes to an hour to get cold merely place it in the microwave cooler and set the timer for one to two minutes. Easy ... and think of the power you'd save. You could even design one so that if you turn the dial to the right it heats, turn it to the left and it cools, Peter said.
Peter's idea has won him a Nintendo Dsi Console and the game Dr Kawashima's Brain Training.
Other entries among more than 200 submitted so far include spider-repelling paint, a TV remote finder, and a newspaper plastic wrap end tag.
Australians still have until July 31 to share their own light bulb moment' in support of the National Stroke Foundation (NSF) and vie to become the Most Popular Stroke of Genius or Judges Choice Stroke of Genius Winner.
The Judges' Choice, which will be announced on August 1, will be selected by NSF CEO Dr Erin Lalor with help from two of the of the nation's finest minds: Sir Gustav Nossal and Dr Barry Jones.
Stroke of Genius ideas might not be ground-breaking or have the potential to change the world but they recognise the creative ability of the brain.
All entries can be viewed by the public online. Submit your own Stroke of Genius - ideas big or small - online at www.strokeofgenius.com.au, and encourage friends, family and colleagues to vote for their idea, making a $1 donation per vote to support NSF.
A significant number of high profile Australians are participating in the fun and fresh campaign, including Mark Beretta from Channel Seven's Sunrise, Australian Entertainer of the Year Rhonda Burchmore, AFL footballers, witty comedians, an acclaimed fashion designer and famous children's author Graham Base.
In 2010, Australians will suffer more than 60,000 new and recurrent strokes - that's one stroke every 10 minutes.
Due to the unfortunate lack of awareness and understanding of stroke, it will surprise many Australians that stroke kills more women than breast cancer, and can affect people of all ages and levels of fitness, said Dr Erin Lalor, CEO, National Stroke Foundation.
Through celebrating the brain, Stroke of Genius encourages Australians to recognise how precious the brain is and the need to keep it safe. Knowing more about the brain, and how to recognise and prevent stroke, could help save thousands of lives and protect the bright minds of our future, said Dr Erin Lalor.
Funds raised through Stroke of Genius, will help the National Stroke Foundation fund research, facilitate evidenced-based care, and deliver information and support programs to stroke survivors and the Australian community.
The National Stroke Foundation believes there is no such thing as a bad idea. So start brainstorming, visit www.strokeofgenius.com.au and support NSF's mission to stop stroke, save lives and end suffering.
The winner of the Stroke of Genius Popular Choice award will receive a luxury 7 night holiday for 2 staying at the Indigo Pearl resort in Phuket. The winner of the Stroke of Genius Judges Choice award will take home their very own Apple Macbook Pro.