Artfest International Inc. sells and distributes art and sports memorabilia through its website and its subsidiary, Art Channel Inc. The company today announced that Time Warner Cable will be the distribution outlet of Artfest International’s “Artfest Direct” program to 550,000 Time Warner Cable customers.
The company has an “On-Demand” distribution agreement with Time Warner, which is the second largest cable operator in the country. This agreement will give Artfest International its base for the development of the Art Channel “On-Demand” program. Starting next month, Artfest will be showcasing its art and sports memorabilia on its Time Warner Art Channel program slot.
The agreement with Time Warner will give Artfest a real boost. Time Warner owns and manages cable systems connected to approximately 26 million homes in 33 states. Nearly 85 per cent of its customers are located in five geographic regions: New York, Ohio, the Carolinas, Texas and southern California. It is also the largest cable provider in the nation’s two biggest cities, New York and Los Angeles.
The CEO of Artfest International, Edward Vakser, stated “We are excited to launch our Art Channel on the second largest cable operator in the country. After the successful launch of our Art Channel in Texas, we plan to expand our Art Channel nationwide by the end of 2010. We are pleased to have formed this relationship as we continue to increase our sales revenues.”