The new Dallas Cowboys Stadium in Arlington, Texas, can be seen for miles around the Dallas-Fort Worth metropolitan area. Among its many unique and impressive features, the $1.1 billion stadium holds as many as 100,000 people and boasts the world’s largest high-def screen. The venue is not only a world-class sporting and music venue, but also hosts side displays throughout each event, such as silent auctions put on through Artfest International Inc.’s (ARTI.OB) subsidiary, Charity Sports Distributor ink.

Artfest operates through its subsidiaries to provide a collaborative online venue for artists, investors, decorators, designers, private collectors and art galleries. The company today announced that Charity Sports Distributor has inked a deal with Legends Hospitality Management to manage silent auctions for all Dallas Cowboys home football games and other various events at the new stadium in Arlington, Texas.

“We are excited about the relationship with Legends Hospitality Management and the Dallas Cowboys. We feel that this is a great opportunity for Charity Sports Distributor to expand our client base. We are looking forward to building a strong relationship with Legends Hospitality Management,” Edward Vakser, CEO of Artfest stated in the press release.

Charity Sports Distributor will take advantage of the huge volume of foot traffic running through the new Cowboys Stadium, with auction displays set up in strategic plaza, club and suite areas. The displays will offer premium quality framed Dallas Cowboys and other celebrities’ autographed memorabilia. The company anticipates the agreement to generate a roughly $1 million increase in annual revenue.