Google vs. Facebook – Who Should You Spend Your Advertising Dollars With?

Since Facebook has a lot of personal information about it’s users, their platform is great for targeting a specific gender, age group, likes and interests, and more.

For example, if you are selling women’s shoes, you could have your ads only show to Facebook users who are “Female” and between the ages of “21-45” years old. This is an advantage of Facebook that can never be matched by Google, because Google does not have information about their users gender or age.

You can also target people in Facebook down to their specific “likes and interests”. For example, you could have your ads only show to people who have indicated that they “like” the Wall Street Journal.

Advertising on Google:

While Google does not have such targeted information about it’s users, it is still considered to be the most powerful source of advertising by many business owners.

The advantage that Google has over Facebook, is that Facebook users are typically not looking to fill an immediate need. Instead, your ad just appears on the side of their Facebook page because you targeted them. They did not ask for that ad to be there.

With Google on the other hand, users are actually typing in specific keywords to fill an immediate need that they have, and you’re ads then appear right there on the results page.

For example, if someone types in “Gucci Shoes” into Google, it means they are probably a very hot prospect, and are actively looking for “Gucci Shoes”.

So which is better?