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iPhone 5 will not be saying 'Hi' to the world at Apple Worldwide Developers Conference (WWDC) 2011 today but it may turn out to be Apple's best bet yet against Android range of smartphones, thanks to iCloud and iOS 5.
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Apple may be the biggest technology company in the world but when it comes to smartphones, Androids are outselling iPhones.
The company has been facing a huge challenge from Android smartphones lately. According to a comScore report, the market share of Google's Android surged to 36.4 percent while Apple's IPhone dropped down to second place with 26 percent market share or barely ahead of RIM's BlackBerry (25.7 percent).
In terms of mobile phone sales in the U.S., Apple ranks No.4 (8.3 percent) behind Android smartphone makers like Samsung (24.5 percent), LG (21 percent) and Motorola (15.6 percent).
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A Nielsen survey also reveals that Android users download more apps on average than iPhone users despite Apple's App Store being more than twice bigger than Android Market Place.
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Market analysts have attributed the fall in market share to various reasons, including Apple's stubborn decision to say no to Adobe Flash and the "antennagate" issue that marred iPhone 4's success.
Even as RIM is breathing down Apple's neck, Android threatens to break away from the pack with the launch of superphones such as LG Optimus 2X (the first Android phone with 1GHz dual-core processor) and Samsung Galaxy S II and HTC Sensation 4G.
Other Android smartphones lined up for launch and expected to give iPhone a run for its money are HTC Evo 3D, the Motorola XPRT, the Motorola Titanium, Samsung Gravity Smart and Samsung Exhibit 4G.
All the three smartphones sport an 8MP camera, which can record 1080p HD videos @ 24fps, run on the latest Android 2.3 OS, promise a sleek UI, and boasts of a humongous display that makes the current iPhone display look like a dwarf.
However, Apple hasn't given up the fight yet. And why should it? After all, the company's iPhone had set the benchmark in the smartphone industry for rivals to follow.
And, this time Apple has armed itself to the teeth with iOS 5 and iCloud, which will be presented at the WWDC 2011.
Read related article: WWDC 2011: Will Apple iCloud and iOS 5 mark Steve Jobs' inevitable return?
iPhone 5 is not expected to boast of hardware upgrades but iOS 5 and iCloud could be the magic tonic iPhone needs to catch-up with Android or even race ahead of its rival.
According to JMP analyst Alex Gauna, Apple is in a "unique position to shock and awe" the world "with enhancements, extensions and harmonization" of iOS 5 and iCloud and their release at the WWDC could be "much more revolutionary" than the launch of a fifth-generation iPhone itself.
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