By IB Times Staff Reporter: Subscribe to IB's RSS feed
August 10, 2011 8:57 AM EDT
Now you can read thousands of Kindle books right from your Web browser without requiring any download or installation.
Online retail giant Amazon.com has unveiled Kindle Cloud Reader, which is its latest Kindle reading application that leverages HTML5 and enables customers to read Kindle books instantly using only their Web browser - online or offline.
The move is considered as a direct take on Apple's iOS app rules, which forced rivals like Amazon and Barnes and Nobles to remove buttons from iOS apps that links to their ebook stores.
Apple's strategy is simple. It wants to prevent readers stick to its iOS app stores. Else, one needs to pay 30 percent commission to Apple on all goods sold through iOS apps.
But, Amazon has other ideas. It launched Kindle Cloud Reader that allows iPad users to read their Kindle ebooks in the Safari browser rather than the native Kindle app.
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Amazon developed its app based on HTML 5 to clinch more control from Apple, which must approve every app that ends in the Apple App Store.
Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books, no matter how you choose to read them.
The striking feature of the app is allows offline reading.
"We are excited to take this leap forward in our 'Buy Once, Read Everywhere' mission and help customers access their library instantly from anywhere," said Dorothy Nicholls, Director, Amazon Kindle.
"We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser.The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you're using - from Chrome to iOS," Nicholls added.
The features of Kindle Cloud Reader include:
* An immersive view of your entire Kindle library, with instant access to all of your books.
* Start reading over 950,000 Kindle books instantly within your browser.
* An embedded Kindle Store optimized for your Web browser makes it seamless to discover new books and start reading them instantly.
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