In Shift, Youths Teach Old Pros about Ads

David Brown, who studies at the Miami Ad School, picked up a trophy for an interactive campaign he created for Prevent Child Abuse America. One element of this showed a digital billboard whose image changed as donations were texted to a specified phone number, transforming a sad child into a happy one.

Although Brown is only 25, he looks to his teenage brother for inspiration.

"The scary thing is that, when I watch my younger brother and his friends, I'm amazed at the stuff they pull off with their camera phones and cutting video and editing and making songs," said Brown. "It's great to be in this industry now when you never know what's going to happen tomorrow."