Nestle sees growth, innovation: U.S. water exec

Bottled water drinks enhanced with functional ingredients are the latest craze in the beverage industry, especially since Coke paid $4.1 billion to acquire Glaceau, maker of vitaminwater, in June.

Aside from SoBe Life Water, PepsiCo has Propel Fitness Water. In June an executive from Cadbury Schweppes PLC told Reuters the North American drinks unit was working to develop an enhanced water product but declined to elaborate.