Log in to your IBTimes Account

close
ID
Password

MySpace, others, showcase targeted Web advertising



By Michele Gershberg
05 November 2007 @ 10:28 am EST

Related Topic

Get stories by e-mail on this topic.

  • MySpace ads | RSS
E-mail:

Advertisers already using the program include Procter & Gamble, Ford and Sony Electronics. MySpace will also announce tools for small businesses to create ads and deliver them to relevant audiences on its network.

It estimates that anywhere from 5 million to 10 million independent vendors and businesses already use the social network.

In a separate announcement, BuzzLogic will make available a tool that identifies influential blog and social media conversations about products or related issues and lets advertisers immediately place an ad on the Web page where the discussion is taking place.

"For the first time we're enabling advertisers to do conversation targeting and focus ads within conversations. BuzzLogic Chief Executive Rob Crumpler said in an interview.

Participants involved in private tests of the system include Wharton Executive Education and marketing agency Publicis.

Copyright 2008 Reuters. All rights reserved.

    Click!
  • Rate this article:

Comments

Post Your Comment

You must be an IBTimes member to post a comment. Login | Register


advertisement
More Technology
3M Co. said late Friday it signed a license agreement with Sony Corp. granting Sony rights to use certain 3M optical film technology for its LCD televisi...
Cable TV, phone and Internet service provider Charter Communications drew concern Friday from two congressmen and a privacy advocate over its plan to exp...
It was just after 10 p.m. when William Cotter, wearing a belt full of ammunition, burst into the home of his estranged wife, Dorothy, shooting her in the...

Advertisement
Corporate Website Design

Professional Website Design For Corporate - Get a Free Quote Today

advertisement
IBTimes.com Web
Partners
International Business Times© 2008 The Ibtimes Company. All Rights Reserved. Terms of service | Privacy Policy | Advertising | About Us | Contact Us | Archives