Philips brings iconic design to home entertainment

By James Jenkins
06 January 2008 @ 07:38 pm EDT

Philips on Sunday at International CES 2008 unveiled striking new design identity across its complete home entertainment range, including its latest blu-ray disc player and 7000 Flat tv series.

A model poses with Philips headphones and flat panel television at this years International Consumer Electronics Show in Las Vegas. Philips unveiled striking new design identity across its complete home entertainment range, including its latest blu-ray disc player and 7000 Flat tv series. (Jenkins/IBTimes)

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This year, Philips introduced the Philips' Design Collection saying what used to be a consumer electronic device is now a signature piece of furniture that helps define personal style and space.

The design language has moved away from a 'masculine technology box' to a smoother, more feminine approach that integrates seamlessly into the home environment, said Andrea Ragnetti, Philips' new consumer lifestyle chief executive officer.

Philips also announced a venture with Rhapsody to offer a subscription-based music service allowing consumers the choice to explore tracks to download on Philip's portable GoGear MP3 Players and Streamium home audio products.

The firm also introduced a new Blu-ray Disc player, available in April 2008 and its Flat TV ranges in 7000, 5000 and 3000 series.

Leading the series is the Ultimate Dream TV (52PFL7603D), a winner of the 2008 CEA Design and Engineering Award.

See full coverage from International CES 2008