0.31%QQQQ 43.45 
0.48%XLF 21.74 3.62%
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NEW YORK - Arbitron Inc. and The Nielsen Co. said Monday they ended development of a national research service.
| ARB | 47.89 |  0.07 |
The pilot service, named Project Apollo, has been in the works since early 2005.
"Despite a promising level of interest, we did not secure sufficient client commitments to make Project Apollo a sustainable venture for our two companies," Arbitron and Nielsen said in a statement.
Project Apollo was to be based on Nielsen technology that measures consumers' buying behavior coupled with Arbitron's portable people meter, which tracks electronic media exposure.
Arbitron is a media and marketing research agency, while privately held Nielsen is an information and media company.
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